HorsePower, Inc., the leading event production and marketing firm for international western horse sport, announced today that Kristin Ingeman, a 12-year sales and marketing veteran has joined the team as Sponsorship Director. She will be based in San Francisco.
Effective immediately, Ingeman will focus on expanding and exploring all sponsorship and corporate marketing endeavors for HorsePower and all its high profile international-level clients and events. Having completed more than $16 million in sales transactions during her career, Ingeman has assisted corporate clients, industry partners and private businesses in maximizing their effectiveness and achieving their business goals.
“We are thrilled to have Kristin join our team. As a known specialist in sales, Kristin will work with our corporate sponsors and global clients in making their marketing goals and financial objectives a reality at HorsePower-produced events and programs”, comments Brad Ettleman, President of HorsePower, Inc. “With her career achievements, professional skill set and deep background in sales and execution, she will fit well with HorsePower’s commitment on client needs. By strengthening our sponsorship programs and capabilities, we are continuing to build on our robust full-service, customer-driven business platform.”
Founded in 2007 and offering more than 15 years of experience in high-status international event production, HorsePower is a principal entity in equestrian sporting event production. Events produced by HorsePower include the 2010 Alltech FEI World Equestrian Games, Federation Equestre International (FEI) Championships and United States Equestrian Federation (USEF) Championships along with national championship competitions in many other nations. HorsePower produces events nationally and abroad with a reach in 40 nations, six continents and millions upon millions of broadcast viewers.
“A creative and collaborative approach to sponsorship and corporate partnership is vital in today’s market”, says Ingeman. “I’m energized and look forward to work with all corporations who are interested in bringing new customers to their products and services through the unique and attractive programs produced by HorsePower globally.”
A graduate of UC Santa Barbara, Ingeman brings a vibrant and diverse background to the team with vast amounts of corporate sales experience including the medical device sales industry, most notably with Medtronic Vascular and FlowCardia, Inc. Having spent many successful years in the large corporation environment as well as several years in the small-to-medium and start-up markets, Ingeman is well versed in customer-centered sales and business solutions.
Ingeman brings incredible enthusiasm and desire to the HorsePower team, which will surely benefit from her new and fresh perspective.
For more information on HorsePower’s powerful line up of events for the 2011 season and beyond, contact: Kristin@HPowerInc.com by phone at 510.520.3145, or click on HPowerInc.com
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